Our variables
Variables are data that LaGrowthMachine automatically populates each time you launch a campaign. There are two types of variables:
- Lead Variables (in purple): Information you’ve dataset collected about your lead after they’ve gone through the nurturing process.
- Identity variables (in yellow): These correspond to the data about the identity that sends the message.
Each type gives you the ability to customize your message on a grand scale.
Use “Spin”
Adding “Spins” to your emails will allow you to effortlessly create different sentences with the same meaning.
This is a very useful tool for reaching people from the media advertising in yandex same company and avoiding using the same phrases in each message.
Using the example above, you can use the pivot syntax in the body of your message like this
{Long time no see!| How have you been?| Do you remember me?}
{I was browsing LinkedIn and saw you started fundraising. Congratulations! |I just wanted to congratulate you on your achievement. I saw you on the news.| Your latest fundraiser is impressive. I saw it on LinkedIn. Exciting news!}
Email personalization techniques that work
Now you know more about personalizing your first contact and how to do it.
Let’s look at some specific techniques you can use in conjunction with LaGrowthMachine to get better results from your campaigns.
1. Collect adequate customer data
Before personalizing emails, you need to collect the right data about your customers.
Without the right data, your personalization efforts will suffer.
If you feel you already have enough information about your leads from previous forms you’ve submitted or online research you’ve conducted, try mobile list enriching the data further with LaGrowthMachine’s automated process .
LaGrowthMachine allows you to automatically enrich any lead information with additional details about the companies and people you are targeting (for example: it allows you to do LinkedIn Automation if that is the channel you are looking for).
If not, you can always request the extra details on your forms.
This way, you’ll have all the information you need to ensure your emails are as personalized as possible.
However, be careful! Whatever information you ask for, make sure it’s brief and simple.
2. Personalize your subject lines
Subject lines are the first thing people see when they open your emails, so make sure yours stands out.
Using LaGrowthMachine’s enrichment and variables feature allows you to quickly and easily personalize each recipient’s subject line, making it much more likely they’ll open your message.
It is essential that the strategies differ from each other.
Testing can provide you with valuable insight into which subject lines are most effective for your target audience.
Using all the data collected on a subscriber’s preferences email personalization and demographics—such as age range, desires and interests, seniority level, etc.—you can modify your content to create email sequences that captivate your leads’ attention.
3. Create sequences based on your leads’ behavior
Email Automation sequences are a great way to communicate with your leads in an effective and personalized way.
You can use LaGrowthMachine’s ready-made templates. Along with our native CRM integrations, you can create campaigns that trigger when one of your leads matches certain criteria.
For greater efficiency and effectiveness, create specific workflows and email sequences so each person on your list has their needs met in a timely manner.
This way, you can create email marketing automation tailored to each lead’s specific behavior.
For example, if a lead hasn’t opened your emails in the last two weeks, you can set up your automated email system to remind them of your offer and update them on the rest of your campaign.
