For many people, complicating advertising creation with technology that verifies its origin and authenticity may seem like just a technological showoff. However, I maintain that the ability to indicate the authorship and origin of a given digital medium will be of great importance to us. All the research shows that […]
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It can determine what people want, based on their search, plus provide access to reputable, trusted sellers. For businesses and shoppers, that’s another reason why Amazon is a big deal. The first step to increasing your SMB’s Amazon sales is getting a FREE proposal. One of our experts will be […]
The look of an Amazon search result depends on the platform’s search algorithm and seller advertising strategiesThe look of an Amazon search result depends on two factors: searches with a high volume tend to feature additional elements, like product recommendations, because Amazon’s search engine algorithm recognizes the search volume and […]
Below, you can see an example of this endorsement in the Expert Recommendations section. An example of It’s worth mentioning that categories for Expert Recommendations can vary. While most have a best, better, and good format — like Best of the Best, Best Value, and Also Consider — some Amazon […]
These ads, which promote a single product related to a user’s search, appear directly above organic search results. You can spot Sponsored Product Ads by their “Sponsored” tag. Below, you can see an example of an actual Sponsored Product Ad, located above an organic result.An example of Sponsored Product Ads […]
To put that in perspective, during the holiday season alone, SMBs sell more than one billion items. That’s why Amazon is a big deal for businesses and consumers. results When it comes to Amazon search results, every search offers a different experience. While a search for “socks” may provide an […]
In this post, we’ll discuss different display ad sizes and seven best practices for using Google display ads. Let’s get started! What are my options for display ad sizes? There are numerous styles of display ads you can use for your campaign. Here are some options for your business: Display […]
The border defines the ad’s space to ensure the user knows what is, and isn’t, part of the ad. The second requirement is that the ad background is different than the website. So, if your ad is appearing on a site with a black background, your ad should not have […]
It may seem like common sense, but many businesses forget to add their logo to their ad. Google requires that you add your logo to your display ad. If you don’t, they won’t approve your display ad. Adding your logo is better for branding, too. More people will be familiar […]
When you install an SSL certificate, a few exchanges take place, which provides a secure version of your website to your site visitors. Your browser will connect to a website and request the server identity. The server will respond by sending the browser the SSL certificate The browser will determine […]
Here are some things you should know when World Wide Web in it comes to websites that aren’t secure: HTTP websites are not secure HTTP, or Hypertext Transfer Protocol, is placed at the front end of website URLs in order to display a website. It’s a protocol used by the […]
