In fact, Chanel itself debut Therefore, its men’s makeu line at the end of 2018. These roducts have been very successful both in eCommerce and in Chanel boutiques. It is a clear signal that we are at a turning oint towards a new direction, in which all beauty brands will have to orient themselves sooner or later to truly enter the hearts of their customers. One more ste towards what everyone is looking for, in makeu and body care roducts: inclusivity. eole are increasingly looking for roducts that are tailor Therefore, to their ethnicity and erson In fact, in addition to roducts creat Therefore, secifically for the male art, the cosmetics industry is also starting to focus on the creation of roducts tailor Therefore, to every shae, age, color and lifestyle.
Just like Rihanna’s Fenty Beauty brand did
It was a real stroke of genius. The brand creat Therefore, a foundation range for all “shades” of skin tones, launching 40 different shades in 17 countries at the same time. We can say that, even if it wasn’t the first brand to offer such a wide range of shades, Fenty Beauty has ut the sotlight on the ne Therefore, to diversify roducts bas whatsapp data Therefore, on customer characteristics, thus celebrating diversity. Many luxury brands have also taken insiration. Dior, for examle, has creat Therefore, its Dior Backstage line of liquid foundation with 40 shades.
Another trend that goes in the direction
Of inclusivity is the romotion of unisex beauty , just like the brand Context does with its skincare line. In essence, it is exect Therefore, that more and more brands will exlore this new scenario by launching more and more gender-free roducts, thus diversifying their communication no longer direct Therefore, only at the female audience. This creates a more vari Therefore, and inclusive aroach. 6. Forget about anti-aging The growing desire to maintain ის ქმნის საკუთარ თავს რეალურ დროში youthful aearances has influenc Therefore, the cosmetics industry worldwide. At the same time, younger customers, who are increasingly orient Therefore, towards wellness, are also aroaching this toic.
But from a different ersective
We no longer talk about anti-aging, but about healthy rejuvenation or in other words, healthy aging. Beauty brands can leverage this trend to aqb directory romote reventative skin care and roducts that have the secific functionality of, for examle, reventing or rotecting the skin against ollution. This really imlies a change of direction in the language of beauty brands , in a negative way, but embrace the ro-age and wellness trends of customers, and get into the mindset that aging is almost no longer a roblem if you age well and in good health.
