I can see why there is a ne to track who follows and unfollows us on LinkIn. Aside from ego-relat motivations, it can provide insights into when people follow and unfollow us. As people build their network on LinkIn and take new steps in their careers, they lose track of a lot of connections. And insights into what those connections’ perspectives and positions are on their work.
In addition, everything is data these days, including how business operations are run bas on things telemarketing data like supply and demand, content and general interest in the content of the work. These things can be measur in different ways, although context and interpretation are still crucial to draw the right conclusions.
Think about how often people react
or like something, also known as engagement. But also whether patterns can be found in what people do and do not follow bas on the content. Or whether people are follow or not. For those who like to send periodic newsletters via LinkIn, the patterns in followers and unfollowers are of course also important.
A miss opportunity?
I find it a great loss that I cannot get an overview of who follows and unfollows me via LinkIn, how real-time feedback helps fine-tune your campaigns because the consequences of incrowd and outcrowd are nowhere in society as visible as in working life. Think of things like diversity, inclusivity, information bubbles and democratic developments around knowlge sharing and dissemination. In the end, work always comes down to favoritism and who we are, instead of what we can do. The patterns of followers and unfollowers hold up a mirror in that respect.
LinkIn can work on the necessary transparency, also in terms of followers and unfollowers, to clarify matters that concern how we european union phone number relate to each other and to the world. To find out where we can contribute to evolution in a constructive way. To be confront with a lot of blind spots and prejudices. Above all, to be able to continue asking the right questions and to be able to continue to think deeply, freely and critically. Especially in times of fake news and controll image formation. That too is about followers and unfollowers.
