When we plan to buy a refrigerator, we don’t choose the first one we see, but we do research on what we ne and expect, we read reviews and only then we approach the purchase. Google Analytics is focus on this process, i.e. tracking user engagement on the website. Until now, cross-device tracking of customer activity was only possible for websites that generat their own unique customer IDs and associat them with data in Google Analytics. For example, if a user enter an online store using a laptop and creat an account and then logg in, they were assign a unique ID.
It uses data from Google Signals
The next time he accesses the website from his smartphone and logs into his account, he will be assign the ID that is specifi for his account. Google Analytics offers a new feature that expands the ability to track users across devices. About users logg into their Google accounts. If, while riding a tram, we visit page A from the phone and we are logg into our Google Complete List Of Unit Phone Database account, then sitting down in front of the laptop in the evening with tea and returning to browsing page A, a signal will be sent from Google Signals that we are the same user.
Instead of one large table and chart
In this way, GA offers the possibility to trace our path in the service. Reporting So far, when using Google Analytics, we encounter a fairly extensive interface with a lot of information. Google Analytics greatly simplifies it, making the view of data more consolidat and transparent. Above, each section of the tool has a set of the most important indicators and information that make up the dashboard. In this way, the tool is simple and clear not only for analysts. User engagement instead of bounce In Google Analytics , we will not see a bounce rate, and Bulk Lead instead we will see an engagement rate.