When you go to a Cash Converter store and want to sell or lend money with some of your belongings, what is the first question they ask you? If you have seen any of the typical American series on television, you probably won’t have any trouble figuring out the answer. In case you don’t, you’ll immediately realize why you use your time more effectively, I’ll help you. negotiatePhoto rights by Fotolia What is your minimum price? Does this sound familiar? Now find out with me the second question they ask you after you answer for the first time. What is your real minimum price? The negotiation strategy they use is to find out how far you are willing to lower your pants. That way, it is easier to continue lowering the price even further. Let’s take a practical case. You go into the Cash Converters store and ask for 100 euros to sell a collection of 30 DVDs that are more or less recent films. After the first question you reduce the price to 70 euros. When he asks you again for a reduction, you tell him 60 euros. Now the seller makes you the first offer. He proposes 40 euros. There is a difference of 20 euros between what you ask for and what he offers you “only”. If he had made you this offer after hearing the 100 euros, it would have seemed outrageous to ask for a 60% discount. Psychologically, it is now more tolerable to accept the 40 euros because the difference from your last price is no longer so high. Conclusion : When you are in negotiations that allow for a price reduction, always try to get the seller to lower his/her pants a little. Once the discount has been made, you can discount on the reduction. This way you do not run as much of a risk of offending the seller with a price that he/she perceives as too low.
Why do I look at interactions first before sales? It’s very simple. The sale is the end that has to have a beginning somewhere. The first thing is that your audience responds positively to your audience. Then they may not buy from you, but if this fails, you know that before modifying the product you have to improve the ad.
The tests I have done have to do with the tone of the ads . In one case the tone is commercial and in another there is a person in the ad who speaks to you. Obviously not literally, but as a viewer you have the feeling that they are speaking directly to you. To give you an idea, this is how it would work.
You’ve seen the difference, right? It’s a very simple thing, but it can have a huge impact on the number of likes, shares, comments, etc. These metrics are also relevant to the cost per click or cost per engagement of the ad. When Facebook realizes that your audience responds positively to your ads, it rewards you with reach at a lower cost.
