The result? Users abandoning suitable products simply because the experience doesn’t help with their purchasing decision.
Here are the 15 most important UX practices for product pages , based on over 18,000 usability tests and analyses from 120 leading e-commerce sites in the US and Europe.
If you run an e-commerce business, it’s worth reading (and reviewing your store).
15 UX Best Practices for Product Pages in 2025
1. Avoid horizontal tabs in product description
Horizontal tabs hide vital content (like reviews, delivery, ingredients…). Up to 27% of users ignore this format completely.
Do better: Use collapsible vertical sections or continuous scrolling layout.
2. Show images at actual scale
91% of websites don’t show the product next to country email list something familiar (like a hand or a coin).
This confuses the user and increases abandonment.
Do better: include photos with objects or people as a size reference.
3. Use photos with human models
Whether it’s clothing, how to make a free android app accessories or cosmetics, show the product on a real person. This increases the perception of value and confidence in the purchase .
Tip: The user wants to know how it “looks on the body” — not just see the item in isolation.
4. Include social media images on your page
Customers want to see the product in real use by other people .
Without it, they search on Instagram or Google — and may end up on a competitor’s site.
Do it better: Display a carousel of customer images, straight from Instagram or photo reviews.
5. Allow saving products without registration
94% of websites require a login to favorite products. This is frustrating.
Best practice: Allow “wishlist” users to use as a guest. Keep it simple and invite them to create an account later.
6. Show the price per unit
For products with different sizes or quantities, phone database the user wants to know the real cost-benefit .
Example: R$19.90 for 500 ml or R$29.90 for 1 L? Show the price per ml to make it easier to choose.
7. Present the total cost of the order
Shipping, fees, and taxes should be clear on the product page itself .
Avoid surprises at checkout. This reduces abandonment and improves transparency.
8. Make your return policy visible
Customers are afraid to buy without knowing if they can exchange or return it.
52% of websites don’t display the policy on the product page. Include a clear, easy-to-access link.
