While email is one of the oldest digital marketing channels, it’s also one of country email list the most effective, with strong conversion rates across multiple industries. In fact, the average conversion rate for emailed landing page traffic is over 7%, a huge jump from the standard ecommerce conversion rate of 2%. Email marketing is also cost-effective: businesses can earn up to $42 for every dollar spent on email marketing.
Convincing someone to give you their email address during their first visit to your e-commerce site is easier than convincing them to buy: it costs them nothing, and you can offer incentives, such as discounts or freebies.
Priorities for building an email list
Every successful email marketing campaign starts a more human marketing
with a high-quality email list. There’s no point in building advanced email campaigns with sophisticated design, captivating copy, and special offers if your email list isn’t properly segmented and targeted.
To build a great email list that generates sales, your three priorities are:
Quality. Get real, complete information from real people, and never buy email lists. Bots, spam accounts, and abandoned email addresses don’t make purchases.
Relevance. It’s hard enough to convert prospects who already want what you’re selling. When building an email list, only target people who are genuinely interested in your products or services. Otherwise, you’ll see potential customers unsubscribe as quickly as they joined.
Add a pop-up offer to your homepage
While you shouldn’t teach shoppers to expect or anticipate discounts, promotional cell phone data offers can be a powerful tool for converting first-time website visitors before they click the back button. With pop-up forms on the homepage, building your email list and saving a potential sale in the process is easy.
If the term “popup” makes you hesitate, consider that the average conversion rate for popup forms is just over 3% . Depending on your overall website traffic, numbers like these can dramatically increase your email signups.
To start using pop-up forms to capture emails on your eCommerce site, start with an exit-intent pop-up form. T
