After completing the registration procedure. Directory and My Business from the resource owner receives the following benefits:
- the display of the site on the buy phone number list search results page is improved: Directory and My Business from contact information is displayed in the snippet;
- when performing a direct search (by company/website name), the results page may display full information about the company separately from the general results: specialization, photos and route, working hours, reviews, contacts; data is automatically added to mapping services.
- Yandex adds information to Navigator and branded mobile applications;
- positions in regional natural search results are significantly improved.
- What you can do : register according to the rules of the services, indicating real objective data.
- What you can’t do : register the same project twice, indicate a non-existent address, inflate the rating.
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Comments on blogs and forums
Now they no longer influence the Directory and My Business from project’s promotion, but they cope with attracting traffic to the site perfectly. Interested users follow the links.
- What you can do : find the most there are three work strategies popular forums and blogs that match the site’s topic. Register there and be active. Post a link in your profile. Sometimes create topics or publish comments without advertising, but with the content of the link in context. For example, ask the audience’s opinion about the product that the promoted resource sells.
- What you can’t do : try to make a publication with a link, having a zero account. Create advertising comments. Violate the rules of the site.
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Guest and expert publications
Almost all niches have media and blogs that provide the opportunity to create guest posts or publish your own materials. The requirements are almost always standard: benefit to the audience and no advertising. At the same time, no one forbids you to mention the name of the project in context or even leave a link to it.
If the site owner has expert knowledge, you can try a higher level. Many media outlets are interested in cooperation with professionals who are ready to comment on certain situations. Even better – writing an author’s buy lead column in an online newspaper. As a condition for free cooperation, you need to specify the publication of a link to the site without the nofollow attribute.
- What you can do : create engaging, unique and high-quality materials that can interest the audience and inspire confidence in the project.
- What you can’t do : offer openly advertising, boring, outdated data.
Paid Traffic Attraction to a Website: Five Trending Methods
Traffic is a key indicator of online business success. This means that you need to invest in it. High-quality and predictable traffic can only be attracted for a fee. Let’s discuss popular paid ways to attract interested visitors.
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SEO for commercial projects
In recent years, online stores have been effectively promoted using contextual advertising. Since the top 10 natural search results have been occupied by the largest market players, it is believed that SEO promotion of online stores is a waste of money. Let competitors think so.
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Results in advance for information products
Attracting traffic to a paid information product using direct advertising is no longer effective. You need to give the audience the opportunity to use the product for free. This way, users will get results right now, which will encourage them to visit the site. When the product becomes indispensable for the audience, you can make a paid offer.
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Social networks are a source of traffic for local businesses
Where to get traffic for a business tied to a specific area or even a city block (pharmacy, beauty salon, coffee shop, food store, etc.)? Some owners of such facilities come to the conclusion that online promotion is impractical. In vain. After all, there is Instagram*, Facebook* and other social networks where you can set up the display of advertising content for users within 1000 meters from the establishment.
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Attracting opinion leaders
It is not always a celebrity. There are top users in social networks, whose audience is several times larger than the number of fans of stars from the TV screen. It is important that the opinion leader (boger) is an authority for the target audience of the business. Often, one post with a recommendation or link is enough to get a noticeable increase in traffic.
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Live broadcasts on social networks
Online broadcasts have become a trend in 2017 and continue to maintain their positions. All top social networks now offer their tools for live broadcasts from gadgets. With their help, you can not only entertain teenagers, but also attract commercial traffic. The main thing is to catch the trend and offer the audience what it is looking for. As an option, you can use product placement in the broadcasts of popular personalities.
Attracting traffic to a website is a complex task that can be solve using pay and free methods. If the list contains options that suit the specifics of your business, they should be use now to achieve results.
