A marketplace is a platform that helps manufacturers and sellers meet. Buyers benefit from buying on marketplaces because they can choose from hundreds of options. Thing from the Ingate from Webinar Sellers gain access to a huge audience, and the marketplace earns from commissions and advertising. Everyone is happy.
What are the other advantages of a marketplace? Thing from the Ingate from It relieves an entrepreneur of several global tasks at once.
Let’s imagine a situation: a girl sews clothes for job function email database autumn walks. She has her own workshop, which produces several dozen raincoats per month. Thing from the Ingate Webinar To reach a buyer, she needs to solve a large number of problems. Develop a landing page or an online store, come up with and fill out product cards, connect a payment system and organize delivery. To implement all these tasks, you will either have to hire a team or learn web development yourself and negotiate with transport companies.
The marketplace solves most problems. You don’t need to make a website or think about logistics – Ozon or Wildberries will place the product and deliver it to the buyer in any corner of Russia. It is important that the platforms have unique knowledge about the audience and are ready to share it. And the seller is free to use and analyze the information to sell more.
How to choose a marketplace
When choosing a marketplace for trading, it is important to consider several key factors that can significantly impact your business:
- Commission size: The platform benefits of using whatsapp business api for food delivery platforms commission directly affects your profit. Pay attention to its size and structure in different product categories.
- Payout frequency: Thing from the Ingate Webinar Find out how often the marketplace transfers money for orders. This is important for financial planning and ensuring liquidity.
- Delivery terms: If you are using the FBO scheme, it is important to understand the delivery requirements. Make sure you can meet them without problems.
- Pick-up conditions: if you need to pick up goods from the marketplace warehouse, please check the procedure and deadlines.
- Requirements for the seller: take care of trademark registration and other necessary documents in advance to avoid refusal to place the goods.
- Price regulation: Some sites monitor prices on competing sites and may block your product if it is more expensive. Understand this and adapt your pricing.
- Features of document flow: consider the requirements for the document flow of the site. Some may require electronic document flow (EDF), which should be taken into account in advance.
- Uploading to the platform and moderation: prepare your products for uploading, taking into account the requirements and rules of the marketplace to avoid rejection during moderation.
Choosing a marketplace is an important step for your business. Carefully study all the conditions and opportunities to make the right choice.
Preparing for placement
Each marketplace has rules for accepting goods. The details differ, but the general principle of work and the roadmap are buy lead universal. To begin, answer a few simple questions:
- Where will you store the goods: in your warehouse or in the marketplace warehouse?
- To which points will you deliver: to your region or throughout Russia?
- How do you plan to pay off the site?
The answers will help you decide on the choice of the platform and calculate the costs. But before you start formalizing the “relationship” with the marketplace, open the rules and look at the requirements for the placement of goods.
You need to know:
- what products cannot be added;
- what products can be added with restrictions;
- what documents need to be provided.
The rules are on the pages of the sites: for example, Ozon and Yandex.Market.
Popular work schemes
The scheme of work with the marketplace will affect the process of delivery of goods. Let’s analyze the basic models using Ozon as an example, the rest work approximately the same way.
FBO (fulfillment by Ozon) . From the name it is already clear that you will place and deliver your goods from the marketplace warehouse. The seller ships the required amount of goods to the marketplace platform. When the order arrives, Ozon employees collect the goods and transfer them to the delivery service. This is a fairly convenient work scheme for novice sellers without their own warehouse.
