According to informationData Insight, Wildberries is one of the largest online stores in Russia in terms of sales. Its turnover in 2022 amounted to 1.669 trillion rubles. At the same time, 65-70% of buyers are women, mainly aged 25 to 35. Most users to start selling on Wildberries are from Russia, accounting for 91%. But residents of the former Soviet Union also buy on this marketplace, although in smaller numbers. The statistics buy bulk sms service speak for themselves: Wildberries is an excellent platform for launching and developing online sales. Moreover, it can accommodate products of different categories: from household appliances to plumbing.
Wildberries is great for online trading
However, the basis of the assortment is footwear, clothing and accessories, as well as jewelry and cosmetics. Selling goods of such groups, you can get to start selling on Wildberries a good income. The only difficulty is that the competition is very high.
WB has a huge range of products from different groups
The advantage of the marketplace is that you can not only sell products on it, but also increase the recognition of your brand. If your fine dining restaurants products are constantly among the search leaders, then buyers will certainly pay attention to them. However, most often, individual entrepreneurs work on Wildberries, not brand representatives. They purchase products from manufacturers who do not have their own B2C sales channel. For such entrepreneurs, the first serious achievement is considered to be a turnover of 1 million rubles per month.
If you are looking for step-by-step instructions on how to sell products on Wildberries from scratch in 2024, before starting a business, evaluate the associated costs. When purchasing goods from a manufacturer, you will have to bear additional costs for depreciation, delivery, storage and employee salaries, as well as pay a commission to the online store and taxes to the state. If you remove these costs from income, you get an indicator called “product marginality”, or, in simpler terms, “margin”. For a Wildberries business to be profitable, the profitability must be more than 20%. Therefore, it is important to plan everything carefully.
What products are more profitable to sell on Wildberries
The competition on the marketplace is off the charts, and the number of new sellers is constantly growing. Therefore, before launching an online business, a high-quality analysis of competitors, prices and marketplace niches is necessary. The online store does not really share statistics, so you have to use third-party services, for example:
- Shopstat;
- MPStats;
- SellerFox;
- MoneyPlace.
The platforms differ in functionality and tariffs, so each seller can make the best choice. Otherwise, these analytics tools are similar. They collect information almost identically and provide the user with statistics on sales, orders, and income.
However, it is not enough buy lead to just get the data, you also need to interpret it correctly. If you understand trends, you can work ahead of the curve and calculate a theoretical sales hit. The easiest way to find ideas is on foreign online platforms. Most products first gain popularity globally, and then in Russia. Among the trend-setting sitesAmazon,AlibabaAnd1688.
As a rule, this path is relevant for resellers offering goods from manufacturers. However, it is not enough for manufacturing companies to upload goods to the site.
They also need to do the following:
- research your own product range using ABC analysis;
- identify potential bestsellers using analytics programs;
- place a limited range of products on the online platform;
- constantly analyze sales, increase product range and adjust production.
Without regular work with the assortment, you will not be able to achieve success.
