In the competitive architecture market, standing out is essential to attract clients and prestigious projects. Agência Aláfia, a digital marketing specialist, developed a successful strategy for Arqfuke, an architecture firm. This success story shows how digital marketing can transform the visibility and results of a company in the sector.
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1. Initial Challenge
Arqfuke, despite its excellent middle east mobile number list and reputation, struggled to stand out online. Competition in the architecture industry is fierce, and many companies still do not exploit the full potential of digital marketing. The main challenge was to increase Arqfuke’s visibility in search engines and attract a qualified audience to its website.
2. Strategy Developed
Aláfia Agency, with its expertise in digital marketing, created a strategy focused on SEO (Search Engine Optimization) to increase which we talked about the methods traffic to Arqfuke’s website. The main steps of the strategy included:
- Market and Keywords Analysis : identification of the most relevant and least competitive keywords for the architecture sector.
- On-page Optimization: Adjustments to the Arqfuke website, including improvements in loading speed, responsive design and content optimization with selected keywords.
- Content Creation: Development of optimized blog articles and service pages, covering topics of interest to the target audience, such as interior design trends, decoration tips and sustainable projects.
- Link Building: Implementation of a link building strategy to increase the website’s authority, with partnerships and guest posts on relevant industry blogs.
- Monitoring and Adjustments: Use of analysis tools to monitor strategy performance and make continuous adjustments.
3. Results Achieved
In 12 months, the SEO strategy impressive results for Arqfuke:
- Increased visibility: The cameroon business directory began to occupy the top positions for several strategic keywords.
- Over 20,000 clicks: Through organic search, the site received over 20,000 qualified clicks, a significant increase compared to the previous period.
- Engagement and Conversion: Time spent on the site increased, reflecting greater audience engagement. In addition, there was an increase in budget requests and new projects.
