The amount of potential revenue from WhatsApp is on Meta’s books. In February 2023, on the company’s Q1 2023 earnings call, Zuckerberg said Meta’s click-to-message had reached $10 billion in annualized revenue.
According to its latest earnings report
Meta generated $2,024 million in “other revenue” from its “family of apps” (Facebook, Instagram, Threads, and WhatsApp) in Q2 2029. That’s up 73% from a year earlier, “largely driven by growth in business messaging revenue on our WhatsApp platform.”
Estimates show that 50 million businesses use
WhatsApp as a business messaging platform. number of customers with a single click. Customers interact with businesses through WhatsApp and build trust in the business.
Meta has provided brands with two options – WhatsApp Business and WhatsApp Business API.
While the former is free and provides fixed capabilities for messaging users and automation, it opens up a multitude of use cases for capturing, nurturing, and converting leads into deals. All of this can be done with WhatsApp marketing tools like Getgabs .
Major companies around the world have set
Their sights on something valuable – a feature that allows them to successfully target millions of users through their rental efforts. Therefore, it is necessary to tailor the message to the individual personas – in a world where achieving user engagement is becoming increasingly difficult.
Industries, mainly in countries like
India and Brazil, are beginning to expand their use of messaging apps to engage with customers around the world. With 100 million WhatsApp users in their home country, the power of WhatsApp/WhatsApp Business API usage in the US is growing rapidly.
WhatsApp’s Evolving Features
The most popular app starts as a free messaging and calling app to help users communicate with family and friends. But over time, it has evolved and started being used by businesses to reach their customers in huge rcs data numbers. Meta launched the WhatsApp Business app in January 2018. A few months later, the WhatsApp Business API came into play. It allows businesses to work on the critical needs of integrating some modern features for marketing, user experience, and sales on the platform.
WhatsApp Business API body to insure provides businesses with interesting features listed below.
- WhatsApp Click Ads : Allows a business to run marketing ads on Meta social media platforms (Facebook and Instagram). Encourages potential customers to engage and convert them into sales on WhatsApp.
- WhatsApp Broadcast : Companies send out mass messages to inform users about exclusive deals, offers, new products and buy lead promotions at the same time.
- WhatsApp Streams : A feature used to collect data from customers in an architectural manner to facilitate interactions and therefore increase conversion rates.
- WhatsApp Chatbots : Helps automate and personalize customer interactions.
- WhatsApp Drip Marketing : Instruct businesses to schedule a series of predefined messages and send them to customers at appropriate times.
Meta is pleased to leverage the potential of WhatsApp’s growing popularity and the success of businesses to engage with the masses without being too intrusive. However, WhatsApp marketing is definitely becoming essential for the betterment of businesses and their marketing teams. The tech stack is regularly working to improve the features of the. WhatsApp business platform to increase engagement. while ensuring user privacy and security.
