One can admire the effectiveness of the Barbie advertising campaign, the question is whether we can still consider it a campaign? Maybe we should rather look at Barbie as a piece of culture and art.
Ultimately, both marketing and culture are trying to create the same thing: a highly effective meme that will reproduce itself among people and gain take telegram advertising service more and more reach, maximizing its chances of survival.
What probably still differentiates culture and marketing is the goal. We (marketers) try to do it for the money – artists create memes out of pure creative need.
Regardless, the conclusion is that in today’s world everything becomes an element of marketing communication and effective memes (effective culture?) are becoming increasingly important for gaining money and power.
Who knows, maybe we will live to see the time when artists will be kings?
Contents:
- Pink Marketing
- Nail in the coffin or a necessary change?
- Sam Altman’s crypto project launches
- Microsoft with good quarterly results, but…
- Spotify (not) has something to be happy about
- Brands interested in women’s football
- Text on TikTok
- Tencent takes over Polish studio
- Virtual make-up on Teams
- Apple and data security
- Shorts
- Weekly Tool
- WordPress vs Webflow. Blog Knowledge
Pink Marketing
This doll has been controversial for years, but there’s no denying that it’s a cultural phenomenon of our time. So even if you haven’t seen the movie “Barbie,” which had its world premiere last weekend, you’ve certainly noticed more pink on digital and offline. The cost of the huge marketing machine associated with Greta Gerwig’s movie starring Margot unlike paid advertising Robbie and Ryan Gosling is estimated at $150 million. From pink benches at bus stops, through Barbie’s house on Airbnb, to a series of Xbox consoles, Mattel has involved over 100 brands in the campaign. In addition, many brands that have not officially partnered wanted to use the hype for pink and more or less successfully referenced the premiere of the movie – the undisputed hit of this summer. Mattel can now drink champagne with pink bubbles.
📰 Variety
📰 The Hollywood Reporter
Nail in the coffin or a necessary change?
It happened. Elon Musk has changed Twitter’s iconic blue bird logo to an “X.” It’s a step toward creating an “app for everything” under the new brand the billionaire has long been talking about. The company’s CEO, Linda Yaccarino, recently outlined the vision for X Corp, which centers on moving from a text-centric platform to a multimedia platform with buy lead many options, such as the ability to pay for purchases. Despite the rebranding, Twitter’s website address and app names in the Google and Apple stores remain unchanged for now. Since Musk took over the platform, Twitter has been struggling with a number of issues, including declining advertising revenue and user dissatisfaction with the changes. Is getting rid of the blue logo the final nail in the coffin, or is the rebranding the beginning of something new and better?
