Medium is a platform that has gained immense popularity around the world. Its unique features make it an ideal tool for marketers who want to reach a wide audience, build an image of an expert in their field and promote their brand. In this guide, we will present you with key steps that will help your brand achieve success on Medium. Medium platform in telegram blast marketing – see how you can use it in your strategy.
What is Medium?
Medium is a popular online content publishing platform that allows users to create and share their own articles on a variety of topics. It was founded in 2012 by Ev Williams, one of the founders of Twitter.
Medium is a place where writers can share their ideas and stories on a wide range of topics, from technology and science to art, politics and culture. It’s a platform that promotes long-form, well-thought-out content rather than the short posts or statuses that are popular on other social media platforms.
Who uses Medium?
In 2022, the service had 145 million active users . Medium is most popular in the United States, where over 26% of the site’s traffic comes from. It is definitely a youth platform. Over 80% of people using Medium are under 50. The largest number platforms like veeqo and zoho of users are 25-34 years old, and the service is also popular with younger readers (18-24 years old).
The platform features articles on a variety of topics, including business, technology, health, literature, and more. The platform allows readers to leave comments, reactions, and share articles, which fosters interaction between authors and readers.
Thanks to its simplicity and functionality, Medium has become a popular tool for writers, bloggers, and journalists who want to reach a wider audience and share their ideas.
Medium Platform in Marketing. Can You Advertise?
Medium doesn’t offer direct advertising buy lead options like banner ads or PPC (pay-per-click). It’s a content-driven platform, so the most effective way to promote your business on Medium is to create and publish high-quality content that provides value to your readers.
