Our newsletter, like Green Parrot and Develtio (our software arm), moves in the world of technology and marketing. This combination is not accidental, but rather logically necessary. As an organization, from the very beginning (15 years ago!) we have focused on this mix, because we saw that marketing is becoming technology.
This relationship is clearly visible in the WARC report. Companies considered Big Tech take in more than half of global advertising budgets. Technologies telegram marketing such as AI, AR, social media, e-commerce, online video, etc. — all of these digital innovations are created with advertising money.
The WARC report also shows that our industry, despite a difficult year, is still growing. Marketing is undoubtedly in its best days, because it becomes more important to humanity the more we are immersed in culture, narratives and communication – and this is definitely still progressing.
Contents:
- Advertising spending is growing
- What happened at Google Cloud Next?
- Content creators unite
- Will marketers like Threads?
- Media Blocks AI Crawlers
- Nvidia on top
- Click farms tools like netsuite and trade are growing stronger
- Gen Z doesn’t mind being targeted
- More and more content on the web
- Are AI skills useful in the job market?
- Big blue bag
- Shorts
- Weekly Tool
- Knowledge from the blog
Advertising spending is growing
Advertising crisis? Quite the opposite. According to WARC forecasts , global ad spend will grow by 4.4% in 2023, 8.2% in 2024 and will exceed $1 trillion for the first time in history. The largest amount of money will be spent on social media, retail media and online TV. “High interest rates, rising inflation, armed conflicts and natural disasters buy lead made the last 12 months a bitter cocktail, but the latest financial results show that the advertising market has survived this turmoil and is turning around,” said James McDonald of WARC. Interestingly, just five giants – Alibaba, Alphabet, Amazon, ByteDance and Meta – attract more than 50% of global ad budgets. Events that will drive growth in the market in the next year include the US presidential election, the Summer Olympics and the European Football Championship.
