The top is where the process begins, with your product or service. Then, as the funnel narrows, they become potential consumers, leads, customers and loyal buyers.
Each stage of the funnel has its own characteristics and different functions in the customer’s purchasing journey. To help you understand better, we will detail each of them below. Stay tuned!
Top of the funnel
We mentioned earlier that the top of the funnel is the first contact a person has with your brand. In other words, it is the initial stage and also the “widest” part of sales. At this stage, you receive a large number of visitors, who often have not fully formulated their problem. To change this, you need to spark the interest of these users, educating them so that they become customers.
Thinking about a funnel
You can visualize this process greece email list perfectly: visitors arrive at the top, and you need to help them pass through the middle and reach the bottom of the funnel, using well-defined strategies.
An excellent strategy for the top of the funnel is to produce useful and interesting content to attract users. Since people at this stage are barely familiar with your company, the idea is to create more general materials, with simple language that is easily accessible to everyone.
To attract users, you should not
Talk about your company, but rather provide useful information that is related to the area of your business. For example, if you have a natural food company, posts or videos such as “ Tips for a healthier diet ” might be a good idea.
In addition, it is aero leads necessary to analyze the best tools for this stage of the process. We show some of them below:
Social media
Social networks a proprietary system of key have a large audience and a variety of audiences: perfect for those who want to attract visitors.
