Telegram is becoming one of the most popular channels for carrying out a marketing strategy with its more than 1 billion active users per month, as it allows for establishing a closer relationship with the user, which is something that users increasingly value and seek to trust a brand. But how can a messaging application like Telegram be used for a digital marketing strategy?

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How can you do marketing on Telegram?

Unlike social networks like Instagram or Facebook, which are mainly used to showcase products and services or generate content directly related to the sector to which the company belongs, with Telegram it is possible to establish a much closer interaction with users and create a community. These are the best ways to do it:

Choose to create a channel

With a Telegram channel, you can inform your audience about news, promotions, new published content, etc. One of the peculiarities of this functionality is that it is a one-way medium. The brand is the one that publishes the information and it is not possible for the recipients to interact with it in any way.

Channels, then, are very useful as a means of keeping customers informed about any topic related to the brand .

Create a group

Telegram allows you to create groups of up to 200,000 users and have one or more administrators who ensure that they are used correctly. Unlike how to clear a whatsapp group chat a channel, this is a two-way medium, as users can actively participate in it by posting, commenting and interacting with each other . This means that it is the best way to create a community interested in a specific topic and that is related to the products or services offered by the brand.

What should you take into account when implementing your digital marketing strategy?

To carry out a good digital marketing strategy using Telegram, it is important to take into account the following:

Define your goals

As with any other marketing strategy, it is essential to define objectives , since depending on these it will be decided whether it is better buylead to have a channel or a group on Telegram.

Furthermore, knowing what you want to achieve through this channel is essential to determine the type of audience you want to reach and the type of information or content you will disseminate through it to achieve this.