Audience of potential customers. However, not all members of the community have this potential and can bring new contacts.
The company and community manager’s task will be to read the conversations, moderate and identify the most potentially interesting profiles.
They follow you on your social channels
There are some “signals” to whatsapp data recognize these subjects that you should focus on and that you should reward. These people:
- share their experiences and show the results obtain
- they feel connect and involv
- they believe and identify with the brand’s values and objectives
- Communities spark ideas that can lead to great innovations
One aspect that should not be underestimat is that the users of the brand’s community are fans and therefore great experts regarding the offer.
There is therefore the opportunity to
Dialogue directly with them about what, from their point of view, should be improv, what should be valu and what should be completely chang.
The discussion is not only a stimulus for customers who feel part of a project, but also for the company that acquires new ideas and new points of view.
Want to learn more about this topic?
- Marketing Checklist 2021: To Tackle Post-COVID-19 Challenges
- The Attention Economy: Definition, Strategies and Possible Developments
- Digital Marketing Trends 2021
- A point of contact for customer care
Precisely because the company cancun estas la plej rapida community is made up of highly inform and brand-dicat users, they will also be able to provide assistance to new customers, making their shopping experience more satisfying.
Data in hand, a good percentage of satisfi customers will buy 5 times more easily and will recommend your product to friends and relatives.
Here you will find some content for you:
New customers can use your community as a first point of contact for problem resolution. The channel is still mann by the company, which can choose whether to activate customer support. Very often, however, it will be the community members themselves who provide the necessary information and listening.
-
The community builds the company and brand image
Having a loyal following and satisfi customers has a positive impact on your brand image.
Creating a community shows interest in customer nes and a continuous search for improvement. This type of approach allows the company to increase visibility and the possibility of collaboration with other brands or well-known influencers.
Use channels together to interact with customers: thinking in an integrat perspective constitutes an absolutely unique experience for the customer, different from any other brand. Channels (online and offline) that work in watertight compartments are heavy and dispersive, without a common thread or a basic idea.
For example, if you are about to announce the release of a new product or a collaboration, in addition to sharing it with the community, it would be a smart idea to also publish it on your social channels and broadcast it on the radio.
Use artificial intelligence and machine learning : try to optimize the actions on your online community as much as possible.for some specific answers. This will save you precious time for strategic planning.
For example, try to set up automatic comments
Be original and personalize your community: in 2020, many of the mistakes and shortcomings of brands were taken for grant by consumers themselves, who felt empathy due to the surrounding situation. In 2021, however, these gaps are expect to be fill. Try to make conversations, topics and everything else as personaliz as possible. Use a bit of originality and think of content such as prize quizzes or small competitions to encourage participation from your members.
Keep your staff updat on the latest trends, the integrat approach and the technological tools to be us through refresher courses, seminars, conferences.
To manage a community it is important to know what users want and knowing the new trends is necessary. Determination is deb directory essential and you ne to use all the means to achieve the goal.
Draw clear boundaries for your community: Coca Cola is Coca Cola and can never be Pepsi. Burger King is Burger King and will never be Mc Donald’s. And that’s fine! Your members will be there to share your values, not those of some other company.
Differentiation is key to standing out and being recognizable.
