Most Common SEO Mistakes
SEO mistakes… Today’s websites should be designed for users first and then for search engines. Search engines do not understand the content of web pages like humans. Instead, it is much easier for them to understand users. This is exactly why you need to prepare your content for users. Then, you need to ensure that technical processes are carried out that will make it easier for search engines to understand your site.
In this article, I will not talk about technical SEO processes, but about design mistakes that many web masters make during the website design phase, which harm SEO, and how to fix them. In fact, these mistakes or neglected deficiencies harm SEO. Let’s get to the point without further ado;
Not Using H1 Tag
A very stylish design prepared like poetry. The menus are in place, a very nice visual in the background, the fonts are readable and the size they should be. However, there is no H1 tag on the site ! Why? Because the H1 tag spoils the design visuality, we couldn’t find a place for the tag! In terms of SEO, such a thing is unacceptable, especially for the homepage . The H1 tag is one of the first elements that search engine bots will look for to determine what the page is about . Having this tag and including your target keyword always increases your chances of ranking in search engines. Among SEO mistakes, not using or using H1 tags incorrectly is one of the most common SEO mistakes.
Also, one of the best examples given on this subject is this: If a user can understand what the page is about after 5 seconds of first entering your website, this is a good user experience. The simplest way to do this is to add an H1 tag that can be seen when first entering the page. Not using the H1 tag is somehow harmful to SEO.
Unnecessary Popups
Unnecessary pop-ups that appear on sites before users can access the main content are a bad user experience for your site and, as a result, a negative how to build telemarketing data SEO score . Considering that Google specifically warns site owners about this, it would be beneficial to review unnecessary and untimely full-screen pop-ups once again. If you are using pop-ups on your site and your organic traffic is decreasing, this could even be due to untimely pop-ups. If you absolutely must use them;
- Be careful not to use full screen, especially on mobile
- Make sure the page opens 5-10 seconds after it is fully loaded.
- Make sure the popup close button is prominent and easy to click
This way you will not disturb your users.
Large Images or Videos
Beautiful images make websites look great. However, you should never forget how important the speed of websites is for SEO. For this reason, make sure to use the images you use on the pages in the smallest possible size. You can try different extensions without reducing their quality. Using images that are larger than they should be is a common SEO mistake.
Alternatively, you can use Screaming Frog to identify large images and media files on your website. Once you have identified these images, resize or compress them and re-upload them to your website.
Alt Tags in Images
Not adding alt text to images is surprisingly one of the most common mistakes. So why is this a mistake? Because search engines cannot see how to collect phone numbers for sms marketing our images for now. Even though they are getting better at this every day, the easiest way to explain the content of images to search engines is to add alt tags for now. You can help search engines read the image better with the alt tag description that will be added to images. How much time will it take to add alt tags to images? Don’t be lazy and spend some time on this.
Product and Service Pages
The most important sections of a website are product or service pages. Websites generally capture organic traffic through these pages. For this reason, there are a few points you should pay attention to on these pages.
First of all, you should create a subpage called “Our Services” or “Our Products” and list your services or products on this page. Make sure that the H1 tag on this page is the name of the page, i.e. “Our Services” or “Our Products”.
Never create more than 1 product or service page. This will only cause confusion for users and search engines.
Focus on product or service pages only and organize your content for organic traffic that will come for that product or service. It is necessary to make a plan so that there is one page for each keyword.
Having little text on your service and product pages would be a bad move. If you can’t find any content, add explanatory text that explains to your visitors what the benefits of working with you or buying from you are.
Infinite Scroll
Although this is a popular technique recently, if applied incorrectly, it returns to websites as very bad SEO performance. Infinite scrolling; Infinite asia phone number scrolling is the automatic loading of the next content when the user reads your content and reaches the bottom of the page. The point you need to pay attention to here is that you must specify the number of content to be automatically loaded.
Let’s say your site has 100 pages of unlimited scrolling enabled, but when the site first loads, the only items that appear are the 10 most recently added articles, and that’s all search engine bots will see. Since bots crawl websites via links, they technically have no way of knowing that there is more content on the page beyond the top 10 articles.
So how can you make infinite scroll pages search engine friendly? You can review the content prepared on this subject on the Google Webmaster Blog .
Design mistakes that harm SEO are simple mistakes that negatively affect the SEO performance of websites if they are not taken care of. Many SEO experts need to check these mistakes in their site analysis and make/have the necessary corrections made.
The Most Common SEO Mistake
Choosing keywords without examining analysis and statistics is one of the mistakes made in SEO . That’s why some sites appear at the top of different sectors and words due to their wrong and random keywords. For example, a dried fruit shop website appears in the blacksmith sector. Poor quality content choices are also quite harmful in terms of SEO and one of the issues where the results are negative. Publishing copied content on your site does not contribute to.
