How to see Similarweb essential marketing tools｜Similarweb introduction
As the saying goes, “Know yourself and the enemy, and you will be victorious in every battle.” In addition to focusing on their own products and brands. Marketers must also pay attention to the dynamics and status of their competitors.
In terms of tools, if you want to explore your own website. You can use Google Search Console to assist you. If you want to know information about your competitors, aren’t there. Any third-party tools that can help?
This article will introduce a third-party marketing tool – Similarweb. This practical website analysis software can help you get twice the result with half the effort on your marketing journey.
(1) What is Similarweb?
Its interface provides Similar Chinese version (traditional Chinese and simplifi Chinese. Which is a great boon for people who are not good at foreign languages. The following provides the Similarweb website entrance:1. How to obtain Similarweb traffic data?
In terms of data acquisition, the principle of Similarweb is as follows:
Network plug-ins and software : Through the numerous network plug-ins and software install on users’ computers, the website browsing records of more than 1 billion users around the world are collect.
Global Internet Providers (ISPs) : Utilize global Internet Providers (ISPs) for data exchange and purchasing.
Integrate Google Analytics data
Integrate Google Analytics data by synchronizing data with global websites.
Web Crawlers : Use web crawlers to automatically crawl or update the content and website marketing activities of each website, as well as external link data.
2. Why can’t some website data be display?
It may be because the website has too little traffic and the web crawler has not accumulat enough data, so it cannot be display. It is recommend to find some websites with larger traffic for analysis.
3. Can it replace Google Analytics?
Google Analytics is an official tool and the data is the most accurate, but it can only conduct data research and analysis on websites that you have permission to do. Therefore, it is recommend that if you want to understand the data of competitor websites, you should still analyze it together with Similarweb.
Google Analytics 4 is currently online. If you want to understand the functions of GA4, it is recommend that you read this article: GA4 Tutorial | 2023 Google Analytics 4 Installation/Connection Guide
Telegram lists not only increase communication efficiency but also strengthen user trust in the platform. It’s for your business Telegram employs end-to-end encryption in its private chats and promises user anonymity in group telegram database settings. This level of security ensures that users can share information with confidence without fear of unauthoriz access or data breach.
What are the advantages and disadvantages of Similarweb?
Similarweb Advantages
Easy to operate : The Similarweb operation interface is simple and easy to understand, and the on-screen operation instructions are clear and beautiful, making it very user-friendly.
High data accuracy : Similarweb laos phone number data resource obtains data bas on the above method. Although there are still slight data errors compar to GA, it is already quite accurate among third-party tools.
High diversity of data : Competitors’ traffic volume, traffic sources, keyword data, which pages are view by the most people, etc. can all be seen through Similarweb.
High Chinese support : Compar with third-party SEO tools such as SEMrush , Similarweb supports Chinese to a high degree and is suitable for users in Chinese-speaking areas.
Similarweb Disadvantages
Device switching problem : Some reports are display separately on computers or mobile devices, so users must remember to switch devices when using them.
Slow analysis of aero leads multiple competing products : If you compare multiple competitor websites at once, Similarweb will be slower to analyze and list the data.
Similarweb advantages and disadvantages
Similarweb tutorial: Detail introduction to Similarweb functions!
(1) Analysis of 8 Similarweb functions
The following mainly introduces the interface of Similarweb paid version for functional analysis:
Website Performance
The Similarweb overview function allows you to see the approximate Similarweb ranking status of the website, including the following items:
Similarweb website performance features
Traffic
In the Similarweb traffic function, you can know the relevant data of all traffic, such as traffic volume, bounce rate , average residence time, etc.
In addition, from the Similarweb traffic function, you can also know the various traffic sources of the website, including direct access (Direct), email (Email), referral traffic (Referral), social mia (Social), organic search (Organic Search), and paid search. (Paid Search), multimia advertising (Display ads) .
Although Similarweb can know where competitors’ traffic comes from, it cannot conduct more in-depth analysis bas on the proportion of traffic sources. This is a pity for Similarweb.
Similarweb traffic function How to see
Audience
Similarweb’s audience function not only allows us to know where the audience falls (Geography) , but also allows us to see audience characteristics (Demographics) and audience interests (Audience interests) .
Demographics : Is the audience male or female? What is the age distribution of the audience?
Audience interests : What topics and websites are the audience interest in?
Similarweb Audience Features
Natural search (Search)
Similarweb’s natural search function can be us to compare the traffic of different web pages and understand their rankings and trends. For online marketers, this data information is very helpful in SEO optimization and website marketing strategies.
Similarweb natural search function
It is worth mentioning that Similarweb organizes the website’s competitors in natural search into charts to facilitate users’ comparison, as shown below:
Similarweb natural search function How to see
Referral traffic (Referral)
Through the Similarweb referral traffic function, you can know which websites recommend your website, and understand which websites visitors enter your website from, and which websites they flow to.
By attracting traffic from these external websites, the visitors they bring are likely to become your customers. Therefore, you can use these websites to find people with whom you can cooperate and establish external links in the future , further increasing your website traffic .
However, it should be not that although SimilarWeb’s referral traffic function is very practical, when the amount of data is small, it may not be able to collect enough data to display the data.
Multimia advertising traffic (Display) How to see
The Similarweb multimia advertising function provides relevant data on multimia, image ads and videos , allowing you to check the source of website advertisements; if a competitor’s website uses advertising to increase product or brand exposure, you can refer to the competitor’s marketing practices and Strategy.
