A visitor lands on your landing Golden Rules page. They scroll through, shrug, and click away.
“Why?” you ask yourself. “How could this happen? I spent hours optimizing that page, they read the entire content, and they still didn’t convert.”
Sound familiar? Marketers everywhere are tirelessly optimizing their landing pages in the hope of achieving high conversion rates. They use A/B testing, switch up button colors, and tweak page lengths. But are they paying enough attention to what’s actually on the page?
Great landing page copy can lead to conversions
The words on the screen allow you to have a conversation with your web visitors.
As a copywriter, I cared Golden Rules about writing landing pages that converted, and I used to be obsessed with figuring out what made people click.
Today, I’m going to share 6 landing new zealand whatsapp number data page copywriting principles that you can use to increase conversions.
6 Landing Page Copywriting Golden Rules Principles You Can Use to Increase Conversions
1. Say goodbye to lengthy landing page copy
When writing papers for college courses, students want to overdo their work as much as possible, desperate to hit a page or word count.
But when it comes to effective landing page copy, brevity is key because your prospects are busy.
Conciseness means getting your point across quickly, without extra words that add nothing. Here are some examples of how conciseness leads to better, clearer messaging.
The most common problems I’ve found that lead to lengthy landing pages
Too many adverbs (apparently, actually, quickly, easily)
Use passive voice (*Passive:* The price of paper clips has dropped by 20%. *Active:* The price of paper clips is now 20% lower)
Use redundant pairs (instead agb directory of writing “Every customer will be happy,” write “Every customer will be happy.” )
Too many qualifiers and modifiers (don’t write “any method will produce a result”, write “any method will produce a result”.
Lack of editing. You should remove any words that provide unnecessary details or explain the obvious.
2. Don’t be afraid of long speeches
When it comes to the copywriting for your landing page, you don’t want bloated copy. The page should be clear and easy to read, like it was written for Golden Rules someone with a 6th grade reading skill. Still, you need to make sure your customers’ questions are answered .
Many of the most successful landing pages are long
Detailing everything the customer needs to know.
Longer landing pages tend 10 christmas sms templates we love to be more comprehensive, which leads to more link opportunities and a greater likelihood of ranking in searches. Sherice Jacob reports in an article for Unbounce that conversion rate experts have implemented longer pages.
When I worked at Grasshopper, I helped improve our 800 numbers landing page , which now ranks #1 for the query. The page is 1,671 words long and allows users to scroll through to find answers to their most pressing questions.
