approaching . The first year we were a little short of 24 hours, so this time we have decided to organize more than 70 talks in 50 hours. public speakingRights of Fotolia With the number of extraordinary speakers that will be attending, you don’t want to be left behind. Therefore, it’s time to think a little about planning the talk in order to offer content that is up to the level of the event. Contents [ hide ] 1 Give your talk an original title 2 Capture the audience’s attention with the first sentence 3 Provides data from studies with coma 4 Present cases, if you can your own Give your talk an original title Before you speak, you have to be able to generate prior interest in what you are going to say . Therefore, it is key to create a title that is striking and precise. Last year, the topic of Growth Hacking was very popular , so I called my presentation “Hacking Facebook Ads.” Here is the recording on our YouTube channel in case you are interested in watching it. I had to speak at 6 in the morning, so don’t be surprised by what you are going to see It’s much harder to get the audience’s attention when they don’t expect anything from you than when you’ve created some prior expectations. Obviously, you have to deliver what the title promises, but it’s clear that you have to work hard on the content to achieve it. Capture the audience’s attention with the first sentence We continued with the creation of expectations. I remember that Alex said at our first event together the phrase “let this not leave this room” before starting his talk, immediately capturing the audience’s attention . Not a peep was heard. I think there were some who didn’t even breathe during these 60 minutes, just in case. Even if you are not able to make a good introduction afterwards, you will have a little more leeway because those listening to you will be attentive so as not to miss that key part that you are about to tell. Provides data from studies with coma Many people perceive accurate data as more credible. When I tell you that according to a study, more than 50% of the people surveyed perceive that their children’s schooling is good, I may have made up the data. A large part of the audience would be in the same boat. However, if I say that in 2015 the American consulting firm McKinsey conducted a study among more than 10,000 parents, finding that 52.3% of them perceived that their children’s education was good, the situation changes completely. This precision in the data is perceived as more credible and has more impact. Present cases, if you can your own Theory is good until the point where you can put it into practice. There is an important difference between knowing and understanding . Knowing case studies is one thing, but having experienced them first hand takes you to the point where you really understand what is behind it to such an extent that you are able to improve an existing theory. Personal experiences offer the advantage that you can tell small anecdotes. Data is mixed with emotions, which allows you to more directly touch the hearts of those who listen to you. I don’t really know anything about public speaking, and I’m sure there are many more tips that can be given to really do it well. One of the keys is definitely practice. Sebastián Lora is a public speaking specialist who can give you a much better lesson than I can if you are interested in the topic. To see that I have been able to put these points into practice, I recommend that you come live to Alicante or watch the event via streaming from home (it is free)