It’s funny how distrustful people are. Well, actually they’re right to be. There are people out there who don’t always have the best interests of others in mind, I mean. freePhoto rights by Fotolia The trust issue when you offer something for free What I mean is that starting a business to make money is not easy. I’m not telling you anything new. What’s probably surprising is that it’s not much easier to attract users when you offer something for free that others charge (a lot of) money for. The question a person is asking themselves at this point. How can this be free when these others charge so much money for it? Is there a hidden agenda behind this offer? The bad thing is that in many cases it exists even if you don’t have it at the moment because you are interested in attracting users right now. I am in contact with a start-up that has exactly this problem. They are asking themselves the following. The paid offer that does not generate sales to achieve the objective What if we complete our offer with a paid product? This is a question I have already discussed here on other occasions. It is the fact of not selling a product to sell more of another . In this case, the existence of a paid offer generates confidence for the free one, which is the one you are really interested in promoting. It’s also worth investing some time into finding the perfect pricing . If you offer a low price, you’re targeting a broad, small to medium-sized audience. If you offer a high price, larger companies are likely to take you more seriously. In the end it doesn’t matter if you actually get sales. Let’s see, if it works, great, but what you really want to do is “mislead” so that there is a more or less reasonable explanation for the existence of the free offer. Well, that’s it. Remember that offering something for free is no guarantee of success. Put yourself in the shoes of the user who is going to apply the FUD the moment they access the website. Respond to their fears and you will win.
