Aligning lead generation efforts with your overall business strategy is crucial for driving growth and achieving long-term success. When these two elements are in harmony, your business can more effectively target high-quality leads, convert them into customers, and sustain competitive advantage. Here’s how to ensure that your lead generation is […]
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This is one of the most important economic indicators. Profitability measures how much profit we make for every dollar invested. With its help you can: assess whether it was possible to return the investment; see progress/regression compared to previous periods; compare with the industry average. Regular calculation of profitability helps […]
