To promote the site in the UK and other European and global countries, we planned work to improve technical indicators and increase loading speed on mobile devices. During the audit, we discovered that not all elements of the site pages were loading correctly. Errors were also found in meta tags, robots.txt files, and on the sitemap in xml format. All of this was corrected in the first months of working on the project.
In addition, our specialists gave recommendations on increasing page loading speed, optimizing the mobile version, and improving security. All this helped improve the indexing of the site by search engines and increase its position in search results.
Development of project semantics
An analysis of the features of the xGscore.io special database platform showed that all traffic in the niche was event-driven. Therefore, when preparing content, it was important to actively use dates to emphasize the relevance of information and get into search results. Our specialists collected a semantic core, compiled an optimal list of keywords in three languages, and distributed them by priority. Then they suggested preparing longreads and placing them on landing pages under a plate with current matches. This made it possible to improve ranking in search. The preparation and placement of high-quality content on the promoted web resource became the basis for improving the site’s position in Google.
External promotion
A separate and very important area of foreign SEO is placing links on external resources. To improve the link profile of the site, we analyzed the state of the niche and the specifics of competitors, prepared a list of domains that could become a source of traffic. Then we assessed the reputation and traffic of donor resources. We engaged in link building to increase the relevance and authority of our client’s site in the “eyes” of search engines and thereby improve positions. The results showed that this method worked well on the English-language Internet.
Expert commentary
The online platform for analyzing the meaning of organic traffic and how to increase it football matches xGscore was unique in that it presented information on matches held between teams in various European leagues and championships. This, in turn, required regularity in updating information and resolving the issue of determining landing pages and placing optimized content on them. Our specialists developed a strategy for how to act in such a situation and successfully implemented it. As a result, we observed an increase in clicks and impressions in the search results.
The client’s team delved into our work by lists very carefully, studied all the reports provided. In the future, the creators of the xGscore platform planned to continue working on the SEO promotion of the project in order to prepare for the 2024 European Championship.
Results
The result of 4 months of work on the project was a 2.5-fold increase in traffic. Our team managed to exceed the planned figures by 157%. The number of transitions from organic search in the UK increased by 1.7 times. The average monthly number of new subscribers to the company’s Patreon increased by 123%.
Website visibility
The site’s position in search results has improved significantly. In the English version of the site, 24 queries were displayed in the TOP-10 Google (at the start of the work there were 4), in the TOP-30 – 96 keys (there were 14), in the TOP-100 – 164 queries (there were 45). Excellent indicators were observed in the Ukrainian version of the site. In the TOP-10 – 77 keys (an increase of +18), in the TOP-30 – 187 (+34), in the TOP-100 – 212 (+22).
