You’ll also want to note what results you achieved from your content marketing activity. Including details about the actual outcome helps you understand where your success has been and lets you prepare for the next content audit Now that you’ve got the high-level view of how to create an editorial calendar read more about how to capture and track this information so that your team – and your strategy – stays on target.
Tracking and Reporting on Your Success
There are dozens of ways to measure the effect overseas data iveness of your content strategy. But as Rebecca Lieb Digital Advertising Media & what matters the most is that you are providing data on the metrics that are important to your organization. She says It makes no differ bwb directory ence whatsoever what MY most important content marketing metric is—the real question is what metric what key performance indicator is most important to your business? No two marketers’ objectives are exactly alike.
What matters is aligning against
Business goals not all the abstract things you can m the meaning of organic traffic and how to increase it easure. As we have noted all along sharing your content strategy with others in your organization ensures that you get their buy-in and demonstrates how the content strategy supports other sales and marketing initiatives. It is critical to keep that spirit of collaboration alive during the reporting process. Before engaging your content strategy ask what metrics are important to your company and be sure you can provide the relevant data on that metric.
