Let’s say VanMoof would have benefited from a 70% adventurer/30% director split. That would still make the brand distinctive and innovative, but it also doesn’t forget that the result counts and that structuring service hubs and maintenance intervals can prevent a lot of mistakes in advance. It could also have used existing technologies. Think of other e-bike brands that collaborate with Bosch for the electric drive.
I love brands that dare to stick their heads above the parapet. VanMoof is such a brand. Although I have also felt lately that the hip, challenging image seemed more important than the quality of the product. And at that moment the brand becomes detached from its product and makes promises that it cannot dataset keep. A mortal sin in the world of brands and marketing.
I sincerely hope that the brand will continue to exist. Or that someone will take over and add a bit more director to the adventurer. VanMoof could have better combined
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Q2 is almost over and that can mean two things: either you are comfortably on target – perhaps even above it – or you are behind on your sales targets. One thing I know for sure, you can always use new inflow and some extra routes in your sales funnel. For many companies, this new inflow of customers comes through the existing network and references. But there is also a group that has also discovered the benefits of social selling. These companies experience that by structurally expanding your network on LinkedIn, you are much better visible to your target group.
Our National Benchmark Social Selling 2023 shows that the group of B2B companies with a mature approach to social selling is still in the minority. In this article I therefore share the most important results of this research when it comes to network growth. How do these companies find, connect and activate their business network? How many chats do they convert to an
Appointment? And what percentage is converted to a deal?
The benchmark
The survey ran from January 18 to March 7, 2023. 85 leading B2B companies from the Netherlands participated, with an european union phone number average sales team size of 6.3 FTE. Of the respondents, 58.8% have a management position, namely: general manager (12.9%), marketing director/marketing the operation happened so quickly manager (11.8%), commercial director (15.3%) and sales director/sales manager (18.8%). Other respondents have the position of sales/account manager/business development (22.4%) or marketer/marketing employee (17.6%).