We also tracked coupon The result? A 400% increase in sign-ups and registrations.
Mitchells & Butlers
The brand wanted to engage customers with a 25% off offer and drive coupon redemption at their Toby Carvery and Harvester locations. The campaign focused on measuring online-to-offline conversion to optimize it.
Mitchells & Butlers used forms to convert visitors
Driftrock helped Mitchells & Butlers specific database by industry create a geo-targeting campaign with an bqb directory optimized landing page form so customers could access codes by the car expert’s banner entering their details.
redemptions and provided real-time reporting
The brand issued over 105,000 coupons, with a 5% redemption rate and 67,000 opt-ins.
