Search Experience Optimization (SXO) is the answer to the changes that are happening in search engines. It’s not a passing trend in marketing – it’s the new standard in the industry.
In this article you will learn:
- What is SXO?
- How can SXO help you grow your business?
- What are the key elements of SXO?
SXO-what is it?
Search Experience Optimization is, to put it simply, the integration of SEO and UX. Where does this connection come from? Let’s start with SEO. These are activities aimed at achieving the best possible visibility of a website in search to draw the path that each results. However, Google, which dominates the search engine market, is increasingly focusing on the user and their experience.
This is where UX comes in, focusing on the user and their experience of using the product or service and interacting with the brand.
This brings us to SXO, which focuses on improving buy lead the search and navigation process on the site from the user’s perspective. Thanks to SXO, the user should be able to quickly find exactly the information they are looking for. That’s not all.
