Introduction to Google Sheets for SEO
The online application is very similar to Microsoft Excel. It has a similar interface, editing and formatting tools, and support for formulas and scripts. If you have worked in Excel before, you only need to get used to the different syntax. And beginners who will be dealing with spreadsheets for the first time should familiarize themselves with the basic concepts:
- A cell is a unit of information content, a field into which data is entered.
- A row is a horizontal array of cells.
- A column is a vertical array of cells.
- A table is a rectangular array containing a certain number of columns and rows.
- A function is an operation with data in cells that is designed to produce a specific result.
- A row is the part of a table that the function accesses.
- A formula is a updated 2024 mobile phone number data combination of functions and the series they refer to. In both Microsoft Excel and Google Sheets, formulas begin with an equal sign “=”.
To make these concepts clearer, let’s give a simple example:
Basic Google Sheets Formulas for SEO
Simple functions can significantly google sheets formulas every seo should know increase productivity. Using them in your daily work will reduce your overall workload. As a result, you will have more time to draw conclusions from the analysis and make important decisions.
1. IF to check if condi tions are met
How it works: The formula produces one of two answers depending on whether a certain condition is met in the specified cell.
Syntax: =IF(condition, value_if_true, value_if_false), where
- condition — a condition expressed in the form of a mathematical function;
- value_if_true — value if the data in the cell matches the condition;
- value_if_false — the value if the condition is not met.
For example, we want to check if the monthly organic traffic volume exceeds 100 thousand queries. Our SEO formula in Google Sheets will look like this:
=IF(C3>100000;”YES”;”NO”).
The condition element can use different mathematical operators:
- exactly equal (=);
- less than (<);
- more (>);
- less than or equal (<=);
- greater than or equal to (>=);
- not equal (<>).
Also pay attention to the agb directory syntax of the value_if elements. To display text in a cell, be sure to put it in quotation marks. If you don’t do this, Google Sheets will perceive the value as a formula. In this case, plain text will be recognized as an erroneous function.
2. LEN to count the number of characters in a cell
How it works: the formula determines the length of the text in the specified cell. If it contains a formula, the characters it produces as a result will be counted.
Syntax: =LEN(insertcell), where
- insertcell — reference to a cell.
For example, we want to count the number of characters in search queries. This is a very valuable metric for SEO, allowing you to sort the keys and check them for compliance with the conditions of search engines or contextual advertising platforms. The formula will look like this:
