CEO doubts the effectiveness of SEO

One of the best ways to do this is to show him an up-to-date list of SEO best practices from an official source. And who is more official than Google when it comes to search engines? The web giant provides guides and articles that you can use to support your strategy (Search Engine Optimization Starter Guide, Webmaster Guidelines, Steps to a Google-friendly site). Typically, reading these tips directly from a source like Google is enough to convince most CEOs that SEO is not what it used to be. Articles that offer explanations sThere are hundreds of reasons why SEO is worth applying to your marketing strategy, but because they are so generic, they may not apply to your specific business and marketing goals.

So, to explain to your CEOs the potential of search

Engine optimization for your website, you can use one important factor: the value of a higher ranking. As we have seen, sometimes the problem is not that your. In fact, he may assume that it works and recognize its merits, but the problem could be that he has worked with an SEO consultant or company in the past that he had a bad experience with and is now rightly reluctant to try again. Unfortunately, situations like this happen all th e time: the company in question promises quick results that are not expected, or relies on outdated  phone number library Black Hat methods that result in a penalty in the search engine, bringing the company’s site to a lower position than that earned organically.

So it’s understandable that someone

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Who has had a similar experience would be wary of any SEO company. The key to convincing CEOs is to show them that not all SEO companies ის ქმნის საკუთარ თავს რეალურ დროში  are the same. One of the best ways to do this is to thoroughly vet the companies or consultants you want to work with and find ones that are highly recommended by reviews and testimonials: the more positive feedback you can show your boss, the more likely he is to  aol email list change his mind. It can also be helpful, as we’ve seen, to have your boss speak directly with the agency you’ve carefully selected, so he can hear first-hand what methodologies the agency would use for his specific situation.

Selling SEO QUOTE Back to Index

But SEO is too expensive” The “We can’t afford it” challenge is a common one for marketers. The well-meaning marketer pitches the idea of ​​SEO to his CEO; he likes the idea and says “Okay, let’s find a company that will do it for us.” At this point, the marketing manager makes a few phone calls to get information about strategies and various quotes, and then narrows down his choices to one or two providers. The boss looks at the amount specified in the quote and snorts because he thinks it is too expensive.

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