Collecting phone numbers is the first step to implementing an SMS or text marketing strategy. 53.5% of business owners say that SMS campaigns have the highest open and click-through rates compared to other communication channels.
This is not surprising
Considering that text messages are the preferred method of communicating with brands for almost 50% of consumers of all ages. So, by growing your list of phone numbers, you can reach a wider audience with SMS follow-ups, attract more attention to your messages, and increase sales.
In this article, we will show you how to collect phone numbers in different ways, motivate your audience to share their contact details, and create an effective opt-in form for your website.
Why You Shouldn’t Just Buy a List of Phone Numbers
The answer is simple: this approach is contrary to existing laws and regulations that protect consumers’ rights and privacy:
The Telephone Consumer Protection Act (TCPA) is a peru mobile phone numbers lead law in the United States that protects consumers from unwanted telemarketing calls, faxes, and text messages. It requires companies to obtain written consent from consumers before using automated or prerecorded calls and sending marketing texts. In addition, the TCPA creates a Do Not Call registry, allowing people to opt out of receiving unwanted marketing calls.
The CAN-SPAM Act in the United States aims to control and manage commercial emails
Specifically targeting spam. It sets rules for companies sending marketing emails, requiring sender information, a transparent opt-out mechanism, and preventing misleading headers. This legislation applies to commercial emails and personal bulk lead messages, with significant penalties for violations. The General Data Protection Regulation (GDPR) is a data protection law implemented in the European Union (EU) in 2018. Its main objective is to give EU citizens control over their personal information and to ensure consistency of data protection laws across EU member states.
The regulation applies to any organization
Regardless of location, that processes the data of EU residents. Companies must obtain consent to collect data, provide a clear and transparent privacy policy, and give individuals the right to access, correct, or delete their information. GDPR wordpress teaching is open! quickly understand wordpress installation, themes and 7 super plug-ins compliance is essential as non-compliance can result in fines, highlighting the importance of companies complying with its requirements.
Claspo widget builder is ISO/IEC 27001:2013 certified, which ensures that your widgets are GDPR compliant and your subscribers’ data is securely protected. With our widgets, you get quality contact information, ensure better SMS delivery, and build a good reputation for your brand.
