Natalya Ustymenko , Head of Direct Marketing at eSputnik, lecturer and curator of the Academy of WebPromoExperts, held a seminar where she explained with examples how to properly build a relationship with a buyer in e-commerce.
Where did you get telegram database users list the idea that email marketing is an outdated strategy that is no longer able to provide the desired results? Unfortunately, many business leaders still ignore the powerful potential of email marketing as an important tool for driving traffic and increasing sales.
Today, let’s take a look at why email remains one of the most effective marketing strategies that can significantly increase your business performance and ensure a steady flow of customers. Let’s uncover and rethink the obstacles that harm the understanding of the essence of email marketing and determine why this channel deserves attention in today’s business environment.
Why are we considering e-mail?
Why is e-mail so popular? Here’s why: e-mail has positioned itself at the center of communication channels, becoming an important tool for accumulating all contacts. This channel is developing explosively and provides an opportunity to both place and receive a huge amount opleiding van medewerkers. callcenters of information about customers. It also provides the most extensive opportunities for analysis among all available communication channels. Although e-mail can become the main channel of communication, this does not mean that it should be the only one. Other channels can also have their advantages and become key to interacting with the audience.
Note that a quick review of the communications of top companies makes it clear: they all use e-mail marketing as a mandatory component of their strategy. This is a must have. Usually, website creation, SEO optimization and e-mail marketing are the main stages. Social networks are usually considered at the stage of SEO or they are parallel with the use of e-mail marketing. Therefore, it is quite normal if you already have well-established processes or you are just planning to implement them.
Some email statistics
- 9 out of 10 companies use email for content distribution ( oberlo.com ).
- 60% of consumers say they made a purchase as a result of an email advertisement ( optinmonster ).
- Marketing and advertising letters influence the purchase decision of 50.7% of customers ( salecycle ).
- Segmented mailings show 50% higher CTR than untargeted campaigns ( helpscout ).
Features of electronic marketing in ecommerce
So, what are the usb directory features of using e-mail marketing in the field of electronic commerce? First of all, its best payback is precisely in this context. This has contributed to our emphasis on e-commerce.
